"I'm going to teach _________."
(Ex: funnel hackers; real estate investors; parents of kids with ADHD; people who want to lose weight; women who want to look younger, etc.)
"My audience really wants to __________."
(Starts with a VERB) (Ex: create a 7-figure funnel; make a quick 10K this weekend by flipping houses on eBay; naturally destroy your kid's ADHD; reconnect with your wife; lose weight without exercising; enjoy a youthful appearance, etc.)
"The new opportunity we offer is __________."
(Ex: marketing funnels; online house flipping; nutritional behavior therapy; marital reconnection; getting their bodies into a state of ketosis; apple stem cell therapy; etc.)
"The specific vehicle I offer is __________."
(Ex: ClickFunnels; using my Cyber House Flipping System; understanding The ADHD Nutrition Solution that works in one weekend; discovering The Newlywed Code that reignites romance in 30 minutes; drinking Pruvit's ketones, which put the body into ketosis within 10 minutes; using apple stem cell therapy to stimulate new cell growth instead of covering up dead cells; etc.)
