About Page Content Script Form

Writing - About Page Content Script

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Questionnaire
What is your name or the name of your company this page is about?:

My name / company name is ________.
What is the area of focus for this website in 2-3 words?:

"In a nutshell, this website is about _________."
(Ex: book writing; marketing funnels; marriage improvement, etc.)
What is your target audience? (PLURAL):

"________ are my target audience."
(Ex: authors, funnel hackers, married couples, etc.)
What is the #1 thing your audience really wants?:

My audience really wants to ________."
(Ex: make more book sales; make more product sales; have a closer relationship, etc.)
What is the #2 thing your audience really wants?:

"My audience also really wants to ________. "
(Ex: build up a big audience; build a huge customer base; rekindle that fire and romance, etc.)
What is the #3 thing your audience really wants?:

"My audience aldo really wants to ________. "
(Ex: bank big royalty checks; make big commissions; build a solid foundation of mutual support and trust, etc.)
What is the BIG, GIANT payoff your target audience wants (VERB):

"My target audience wants to ________."
(Ex: write their books super fast; create amazing sales funnels in an hour; save their marriage, etc.)
Education: What education (formal or informal) do you have that would catch the attention of your target audience?:
** One thought / item per line becomes bulleted list
(Ex: Masters In Education; PhD. From School or Hard Knocks; Graduate of College of William and Mary; Self-taught copywriter and webmaster)
Experience: What is your / the company's work or business experience as it relates to this website?:
** One thought / item per line becomes bulleted list
User verbs & action words
(Ex: Spent 10 years as a syndicated newspaper columnist; Worked as VP of training for Fortune 500 Corp and trained 10,000 people annually; Taught for 15 years at prestigious college in area of expertise, etc.)
Kudos: What awards, titles, and / or designations do you / the company have that are relevant to your target audience?:
** One thought / item per line becomes bulleted list
(Ex: Toastmasters; CSP/CPAE from National Speakers Association; Golden Gavel Winner; Amazon Best Selling Author of numerous books, including "Zombie Apocalypse Diaries" and "Book Writing Mistakes")
The Right: What are some things about you / the company that give you the "right" to help people in this area?:
** One thought / item per line becomes bulleted list
(Ex: Started selling ebooks in 1997; Been written up in the NY Times and Entrepreneur Magazine; Spoken in 22 countries on self publishing; Have customers in over 100+ countries around the globe.)
Cool Fun Facts: What are some super cool thins about the you / the company that people would think were really interesting and show "true character?":
** One thought / item per line becomes bulleted list
(Ex: Wrestled in College; Featured on front cover of New Yourk Times; Spoke in 7 different countries in 6 days; Grandpa at age 39; went from bankrupt to a paid off house in 18 months, etc.)
Obstacles: What are some big obstacles you / the company have overcome in life or business?:
** One thought / item per line becomes bulleted list
(Ex: Prostate Cancer Survivor; Bankruptcy; Lived in a trailer park for 7 years; Developed a heart condition at age 31, etc.)

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Writing - About Page Content Script

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