Hiring a GoHighLevel Expert: What to Look For

Before you hire a GoHighLevel expert, look at the work

A GoHighLevel expert is somebody who builds and looks after the pipelines, workflows and funnels in your account, so you're not the one doing it at midnight. The hard part is that anybody can use the title. So this post is about what to look for behind it.

You open your account, look at a funnel that's been half built for months, and close the tab. You got the software to save time. Now it's one more thing waiting on you.

Buying the software was the easy part. It's like a gym membership, where paying for it isn't the same as doing the workout. The pipelines, the workflows and the forms still need a person to build them. You can hire one person for that, or you can hand it to a team. I'll walk you through both, and I'll tell you where we're the wrong pick.

What is a GoHighLevel expert?

It's a label, not one job. People use it for anybody who gets paid to work inside GoHighLevel for somebody else.

The trouble with a label is that it's easy to type. It doesn't tell you what the person has built, or whether any of it is still running. Only the work tells you that.

So I'm not going to hand you a label for our team. I'd rather show you the GoHighLevel work they do.

• GoHighLevel CRM setup, pipelines and workflow automation GoHighLevel funnel and workflow builds Setup and cleanup Form routing, tags and handoff between tools API integrations and webhook setups

The team builds automations in tools such as Zapier, Make and n8n too. And it does AI work: chatbots, plus AI powered lead qualification and follow-up sequences.

There's more detail on our page about CRM and automation work

I'd ask anybody else for the same kind of list. What have you set up? What have you cleaned up? What's still running?

Setup vs ongoing support

These are two different jobs, and a lot of trouble starts when you only hire for the first one.

Setup is the first build. The CRM gets set up. The pipelines get made. The first workflows and funnels go live, and the forms get connected.

Ongoing support is everything after. You add a service, so there's a new workflow to build. A form stops sending leads where they belong, so there's a fix. Tags pile up, so there's a cleanup. None of it is big, and all of it needs somebody.

Think of your first build as version one. You find out what's wrong with it when real leads start going through it.

So here's the question I'd ask anybody. Are you still here after version one?

With DeskTeam360, it works like this. It's a flat monthly rate with unlimited tasks, so the first build and the fixes after it are on the same plan. You work with the same people every month, and they get to know you and how you like things done.

Still deciding whether to hand off the CRM at all? There's a guide on whether to outsource CRM setup

Freelancer vs team

Let me be fair to the freelancer first. If you have one clear job, a tight spec, and you want a price for that one project, a good freelancer can be exactly right. We'd be the wrong pick for that. Our plans are a flat monthly rate, not a price for one project.

So where does one person get stretched? I've been on the hiring side of this. I hired a lot of freelancers over a lot of years, and the same problem kept coming back. The work was late, or it wasn't right.

Even a great freelancer is one person. They get sick. They get busy with a bigger client. And GoHighLevel work rarely stays inside GoHighLevel.

Think about one funnel. It needs a page laid out. It needs graphics. It might need a video cut. Then a form has to send the lead to the right pipeline, and another tool has to hear about it. That's a handful of different skills, and it's hard to find them all in one person.

It's the reason I built our team a different way, and we call it insourcing. Picture one office that everyone comes into to work, with a team leader who holds them accountable. Every plan includes a North American account manager, a team leader, 2 developers, 2 technical Virtual Assistants and 2 designers. And every plan covers all the work we do.

So the page, the graphics and the workflow come from the same team. Your account manager assigns each task to the right specialist and checks the work before you see it. When someone's out sick or on vacation, the team keeps moving.

Michael Quinn is the founder of My Site Ranked. At the time of his case study, he was an SEO expert with seven years of running a digital marketing agency behind him. What he liked was having two points of contact, and that expectations got set up front and met.

His story isn't about GoHighLevel, and I won't pretend it is. I'm sharing it for what he said about communication, because that's where outside help tends to break.

What it costs

GoHighLevel help gets priced a few ways: by the hour, by the project, or by the month.

I'm not going to quote you what a freelancer charges, because I'd be guessing. What I'd compare is what's inside the price. Does it cover the fixes after the build? Does every change start a new invoice? Who pays when something that was built last month breaks?

Here's ours. There are three plans.

• Entrepreneur: $1,497 a month, 1 task at a time Marketer: $2,994 a month, 2 tasks at a time Agency: $4,491 a month, 3 tasks at a time

Every plan covers all the work we do, so GoHighLevel work isn't a separate plan. The only difference is how many tasks run at once. There are no contracts. It's month to month, and you can cancel any time.

Building for your agency's clients? White label is on all plans, so the work goes out under your brand.

One thing you bring is the words. We build the pages, the funnels and the email sequences. The words come from you or your copywriter.

Questions to ask

Here's what I'd ask before handing anybody my account. Where I have a straight answer for our team, I'll give it.

What have you built that's still running?

Launch day is easy to show off. Still running is the real test. Hold us to that one too. Our case studies are where clients say what the team built for them, in their own words.

Who does the work?

Some people do the work themselves. Some sell the job and pass it to somebody you never meet. With us, you work with the same people every month, and every team member comes into our office to work.

Who checks it before I see it?

If the answer is nobody, you're the tester. With us, your account manager checks the work before it reaches you.

Who holds the keys?

Lemonade Legend learned this the hard way before coming to us. The owner's former marketer had put the website on the marketer's own hosting and held back a critical 10%. Our team found a way around it. That was a website, not a CRM, and the lesson is the same. Ask who holds the logins when the job is done. On our side, we plug into your existing tech stack.

What don't you do?

This one should get a quick answer. Here's ours. We're not a replacement for your marketing strategist, your business coach or your ads manager. We don't manage ad spend.

How do I send you work?

You want this to be simple, or you won't do it. With us, you drop the task into our request form or send an email. Write it out, record a Loom video, or attach a doc. "Build this GoHighLevel workflow" is the kind of task people send.

Questions people ask before hiring GoHighLevel help

Do you only work in GoHighLevel?

No, the team also works in tools such as HubSpot, Salesforce, ActiveCampaign, Zoho, Monday.com, Zapier and Make. If it has an API, we can probably work with it.

Can you clean up an account somebody else set up?

Yes, setup and cleanup are both on the list of what the team does.

Do you write the emails and the funnel copy?

You bring the words, and we build the funnels, the pages and the email sequences. If you help us train AI on your voice, the team can write for you.

Do you run the ads that feed the funnel?

We set up your ad accounts and build the ads, ad graphics and ad video cuts included. We don't manage them. That means we don't monitor your ads or conversions, and we don't make suggestions based on conversions. For that kind of help, you can ask me on our weekly group calls.

Is GoHighLevel work a separate plan?

No, every plan covers all the work we do. The plans are $1,497, $2,994 and $4,491 a month, and the only difference is how many tasks run at once.

The label is easy. The work is the test.

Anybody can type "expert." What you're really hiring is whoever is still there after version one, fixing what broke and building the next thing.